Tourist demand in the destination Trinidad de Cuba, museum city of the Caribbean.

Abstract

Trinidad, the third of the towns founded in Cuba, declared together with its nearby Valle de los Ingenios Cultural Heritage of Humanity, treasures a rich built heritage of great value, and its historic center is one of the best preserved of the Hispanic colonization in America. From the last two decades of the 20th century, tourism replaced agriculture as its main economic line. This article partially summarizes the results of an investigation aimed at examining the characteristics of the tourism that is received in the territory, its motivations and interests, which will allow decision makers to promote improvement actions around the heritage values ??of the city and the conditioning of its coastal areas, since cultural tourism and the sun and beach modality constitute the central axes of current demand.