Corporate social responsibility: management approach for the relationship with stakeholders

Abstract

Currently in the globalized corporate world, a trend is emerging that goes beyond economic benefit, leaning towards producing goods and services in accordance with ethical values ??that seek to meet the needs of the social environment and care for the environment, by virtue of this, the article explores the existing relationship between management with a focus on CSR and stakeholders. It was determined that the business strategy of CSR towards these interest groups allows a bidirectional approach, since they act as human and logistical support mechanisms for the application of socio-environmental activities, also, as a benefit population. It is concluded that CSR applied from the management linked to the mission in organizations, allows, together with other factors, to generate organizational reputation, an intangible asset considered the most precious asset. The research was carried out under the documentary-phenomenological approach supported by hermeneutics, exercising an assessment and critical posture that seeks to confront CSR and its application linked to stakeholders.