Propiedades psicométricas de la escala de Ventaja Competitiva Sostenible en MIPYMES
DOI:
https://doi.org/10.5281/zenodo.18866156Palabras clave:
Ventaja competitiva sostenible, MIPYMES, psicometría, validez, fiabilidad.Resumen
La Ventaja Competitiva Sostenible (VCS) se reconoce como un activo estratégico que permite a las organizaciones diferenciarse en el mercado y asegurar su permanencia a largo plazo; sin embargo, en el ámbito de las MIPYMES resulta imprescindible contar con instrumentos válidos y confiables que midan este constructo. El objetivo de esta investigación fue validar psicométricamente la Escala de Ventaja Competitiva Sostenible (EVCS) en MIPYMES, evaluando su consistencia interna y validez de contenido, convergente y discriminante. Se desarrolló un estudio de tipo básico, con enfoque cuantitativo, diseño no experimental y transeccional, aplicado a una muestra de empresas de distintos sectores y regiones de México. El análisis factorial confirmatorio, complementado con estadísticos descriptivos e índices de fiabilidad, evidenció que la escala posee una alta consistencia interna (CR = 0,97), confirmando la fuerte correlación entre los ítems que integran cada factor. Asimismo, la validez convergente se respaldó con valores de varianza media extraída (AVE) superiores a 0,70, superando ampliamente el umbral de 0,50, mientras que la validez de contenido alcanzó un coeficiente V de Aiken de 0,97, reflejando elevada concordancia entre jueces expertos. Los resultados confirman que la estructura teórica del modelo es sólida y metodológicamente adecuada, lo que permite concluir que la EVCS constituye un instrumento confiable y pertinente para medir la VCS en MIPYMES, aportando valor tanto a la investigación académica como a la práctica empresarial, al facilitar decisiones estratégicas orientadas a la innovación, sostenibilidad y competitividad organizacional.
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