Proletarization of Cognition and Ephemeral Seduction: Youth Identity in the Face of the Omniscreen.

• José Carlos Ruiz Sánchez

  Universidad de Córdoba, España.

  https://orcid.org/0000-0002-3479-2590

In the digital age, mobile devices are reconfiguring adolescent identity, raising fundamental ontological and epistemological questions. This article delves into the philosophical theories of Gilles Lipovetsky and Bernard Stiegler on this matter, employing a methodology that includes an analysis of Lipovetsky's hypermodernity and hyperindividualism, as well as Stiegler's cognitive proletarianization. The key findings suggest that constant connectivity and consumerism shape adolescent self-perception, while digitalization disrupts psychic and cognitive structures, fostering technological dependency. Among the study's limitations is its philosophical focus, which may not encompass all practical dimensions of the phenomenon. However, the primary contribution lies in the integration of Lipovetsky's and Stiegler's theories to understand the transformation of adolescent identity in the digital era.

Keywords: Cognitive proletarianization, ephemeral seduction, hypermodernity, hyperindividualism.

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